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0 · Selective distribution policy and direct sales growth boosts LVMH
1 · Restrictions on the use of third
2 · Leclerc v. Commission (T
3 · EUR
4 · Decision
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The only retailers admitted into the selective distribution network are those approved by Givenchy or by its exclusive agents on the basis of the selection criteria set out below.
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APPLICATION for annulment of Commission Decision 92/428/EEC of 24 July 1992 relating to a proceeding under Article 85 of the EEC Treaty (Case No IV/33.542 - Parfums Givenchy . Parfums Givenchy SA (‘Givenchy’), a French subsidiary of Louis Vuitton Moët-Hennessy Group, produces luxury cosmetic products. Givenchy notifies its selective . LVMH said the results reflected that its perfumery and cosmetics brands maintained a policy of selective distribution throughout the pandemic, unlike some competitors, who .
Selective distribution policy and direct sales growth boosts LVMH
This contribution considers whether a manufacturer of luxury goods, who operates a selective distribution system, may lawfully ban its appointed dealers from selling the contract .The only retailers admitted into the selective distribution network are those approved by Givenchy or by its exclusive agents on the basis of the selection criteria set out below.
APPLICATION for annulment of Commission Decision 92/428/EEC of 24 July 1992 relating to a proceeding under Article 85 of the EEC Treaty (Case No IV/33.542 - Parfums Givenchy system of selective distribution) (OJ 1992 L 236, p. 11), THE COURT OF FIRST INSTANCE OF THE EUROPEAN COMMUNITIES. Parfums Givenchy SA (‘Givenchy’), a French subsidiary of Louis Vuitton Moët-Hennessy Group, produces luxury cosmetic products. Givenchy notifies its selective distribution agreements to the European Commission (‘Commission’) for the distribution of its perfumery, skin care and beauty products. LVMH said the results reflected that its perfumery and cosmetics brands maintained a policy of selective distribution throughout the pandemic, unlike some competitors, who increased their proportion of discounted sales or sales in parallel networks. This contribution considers whether a manufacturer of luxury goods, who operates a selective distribution system, may lawfully ban its appointed dealers from selling the contract goods via third-part online platforms under the EU competition rules.
Restrictions on the use of third
Leclerc v. Commission (T
The CJEU's judgment provides much-needed clarification for luxury brands on their ability to restrict distributors' sales on third-party online platforms within a selective distribution network.
We constantly monitor and report purveyors of counterfeit wherever they are found, online and off. Authentic Givenchy products are sold exclusively in Givenchy stores, through our official website www.givenchy.com, and via a selective network of approved retailers.
The European Commission has granted Givenchy an exemption, under Article 85(3) of the EC Treaty, from the application of the EC competition rules in respect of its selective distribution contract.
A selective distribution system which resulted in the exclusion of certain forms of marketing capable of being used to sell products in enhancing conditions, for example in a space or area adapted for that purpose, would simply protect existing forms of trading from competition from new operators and would therefore be inconsistent with Article . The Commission has adopted a formal decision under Article 85(3) of the EEC Treaty with regard to a standard form selective distribution contract, which defines the conditions for the marketing in the EEC of perfume, skin care and beauty products manufactured by the French company Parfums Givenchy . The decision applies until 31 May 1997.The only retailers admitted into the selective distribution network are those approved by Givenchy or by its exclusive agents on the basis of the selection criteria set out below.APPLICATION for annulment of Commission Decision 92/428/EEC of 24 July 1992 relating to a proceeding under Article 85 of the EEC Treaty (Case No IV/33.542 - Parfums Givenchy system of selective distribution) (OJ 1992 L 236, p. 11), THE COURT OF FIRST INSTANCE OF THE EUROPEAN COMMUNITIES.
Parfums Givenchy SA (‘Givenchy’), a French subsidiary of Louis Vuitton Moët-Hennessy Group, produces luxury cosmetic products. Givenchy notifies its selective distribution agreements to the European Commission (‘Commission’) for the distribution of its perfumery, skin care and beauty products. LVMH said the results reflected that its perfumery and cosmetics brands maintained a policy of selective distribution throughout the pandemic, unlike some competitors, who increased their proportion of discounted sales or sales in parallel networks.
This contribution considers whether a manufacturer of luxury goods, who operates a selective distribution system, may lawfully ban its appointed dealers from selling the contract goods via third-part online platforms under the EU competition rules. The CJEU's judgment provides much-needed clarification for luxury brands on their ability to restrict distributors' sales on third-party online platforms within a selective distribution network.
We constantly monitor and report purveyors of counterfeit wherever they are found, online and off. Authentic Givenchy products are sold exclusively in Givenchy stores, through our official website www.givenchy.com, and via a selective network of approved retailers.The European Commission has granted Givenchy an exemption, under Article 85(3) of the EC Treaty, from the application of the EC competition rules in respect of its selective distribution contract.A selective distribution system which resulted in the exclusion of certain forms of marketing capable of being used to sell products in enhancing conditions, for example in a space or area adapted for that purpose, would simply protect existing forms of trading from competition from new operators and would therefore be inconsistent with Article .
EUR
Decision
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givenchy selective distribution network|Selective distribution policy and direct sales growth boosts LVMH
