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0 · The problem with Payless’ fake luxury store hoax
1 · Payless sold discount shoes at luxury prices — and it worked
2 · Payless opens fake luxury store, dupes influencers into paying
3 · Payless opens fake luxury shoe store as prank
4 · Payless Tricks People Into Buying $600 Shoes With Fake Luxury Store
5 · Payless Shoes made up a fake luxury shoe brand and fashion
6 · Payless Opens Fake Luxury Shoe Shop Where They Trick Influencers
7 · Payless Opened Fake Luxury Shoe Store 'Palessi' to Prank Influencers
8 · Inside the Fake Payless Luxury Shoe Store Palessi
9 · 5 held as Hong Kong customs seizes HK$22 million worth of fake luxury
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The problem with Payless’ fake luxury store hoax
Creating a fake luxury brand — Palessi — Payless built a temporary store and filled it with fashionistas. So-called fashion influencers – essentially trendsetters that regular consumers look.
The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumer.
As reported by AdWeek, Payless recently (anonymously) invited a bunch of influencers to the grand opening of a new luxury retailer called Palessi, in the shell of a former Armani store. It. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi.
The fakes replicated well-known brand names such as Patek Philippe, Rolex, Hermes, Chanel, Gucci, Louis Vuitton, Prada and Nike. They were smuggled into the city from neighbouring. In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop. Payless pulled quite the prank on some unsuspecting fashion influencers. The discount retailer recently took over a former Armani store in Los Angeles, stocked the shelves with its shoes and .Payless Opened a Fake Luxury Store, Palessi, to See How Much People Would Pay for Shoes. The answer? A hell of a lot. The work earned millions of impressions on a tiny media budget..
Payless sold discount shoes at luxury prices — and it worked
In 2018, Payless ShoeSource ran a social experiment in which it pretended to have a grand opening for a luxury shoe brand called Palessi and invited a bunch of VIP fashion influencers to it. The influencers were duped into thinking the Payless shoes were a luxury shoe brand and were willing to pay hundreds of dollars for them. The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes, and invited fashion influencers to check out the collection at a "grand opening party." Creating a fake luxury brand — Palessi — Payless built a temporary store and filled it with fashionistas. So-called fashion influencers – essentially trendsetters that regular consumers look.
The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumer. As reported by AdWeek, Payless recently (anonymously) invited a bunch of influencers to the grand opening of a new luxury retailer called Palessi, in the shell of a former Armani store. It. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi.
The fakes replicated well-known brand names such as Patek Philippe, Rolex, Hermes, Chanel, Gucci, Louis Vuitton, Prada and Nike. They were smuggled into the city from neighbouring.
In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop. Payless pulled quite the prank on some unsuspecting fashion influencers. The discount retailer recently took over a former Armani store in Los Angeles, stocked the shelves with its shoes and .Payless Opened a Fake Luxury Store, Palessi, to See How Much People Would Pay for Shoes. The answer? A hell of a lot. The work earned millions of impressions on a tiny media budget..
In 2018, Payless ShoeSource ran a social experiment in which it pretended to have a grand opening for a luxury shoe brand called Palessi and invited a bunch of VIP fashion influencers to it. The influencers were duped into thinking the Payless shoes were a luxury shoe brand and were willing to pay hundreds of dollars for them. The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes, and invited fashion influencers to check out the collection at a "grand opening party."
Creating a fake luxury brand — Palessi — Payless built a temporary store and filled it with fashionistas. So-called fashion influencers – essentially trendsetters that regular consumers look. The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumer.
As reported by AdWeek, Payless recently (anonymously) invited a bunch of influencers to the grand opening of a new luxury retailer called Palessi, in the shell of a former Armani store. It.
Payless opens fake luxury store, dupes influencers into paying
Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi. The fakes replicated well-known brand names such as Patek Philippe, Rolex, Hermes, Chanel, Gucci, Louis Vuitton, Prada and Nike. They were smuggled into the city from neighbouring. In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop. Payless pulled quite the prank on some unsuspecting fashion influencers. The discount retailer recently took over a former Armani store in Los Angeles, stocked the shelves with its shoes and .
Payless Opened a Fake Luxury Store, Palessi, to See How Much People Would Pay for Shoes. The answer? A hell of a lot. The work earned millions of impressions on a tiny media budget.. In 2018, Payless ShoeSource ran a social experiment in which it pretended to have a grand opening for a luxury shoe brand called Palessi and invited a bunch of VIP fashion influencers to it. The influencers were duped into thinking the Payless shoes were a luxury shoe brand and were willing to pay hundreds of dollars for them.
Payless opens fake luxury shoe store as prank
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luxury store shoes fake|Payless opens fake luxury store, dupes influencers into paying
